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Understanding the driving forces behind our purchases using the e-commerce route. The psychology behind buying and selling products/services online. What has prompted the shift from buying things of physical stores to the online market? Also, understanding why people are increasingly preferring to buy things with a click of a mouse and what influences our buying decisions. What makes buying things off online stores an activity that goes beyond a normal shopping experience? What are the forces at play that help blur the line between our wants and needs?

What drives online retail sales?

A quarter of all retail sales by 2020 will happen through online channels, says a report by Google and A.T. Kearney. The report, which tells us many statistics that point to an increase in number of online shoppers, also throws some light on why people are increasingly preferring to buy …

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