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Five essential tips to make a tweet go viral

Viral tweets and Twitter.

Ask any psychologist and he/she will tell you that the single-most important rule of communication is this: how you communicate matters more than the content itself. The same applies to any social media platform. This rule assumes greater significance on Twitter where brevity and timing are the key elements. The …

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The psychology behind using Twitter

Twitter-bird

As of the fourth Quarter of 2015, Twitter had about 350 million active users every month. As of second Quarter of 2015, 39 per cent of Internet users were found to be Twitter visitors. Every second, about 6,000 tweets are tweeted, which translates to about 500 million a day! More …

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What drives online retail sales?

A quarter of all retail sales by 2020 will happen through online channels, says a report by Google and A.T. Kearney. The report, which tells us many statistics that point to an increase in number of online shoppers, also throws some light on why people are increasingly preferring to buy …

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